FranticFish - 8:22 am on Jul 24, 2012 (gmt 0)
I hope they change this; it's a terrible idea.
example: '<type of medical practitioner> <postcode>'
site in 2nd place also has positions 14 through 39, even though not one of those pages actually features the searched for term. The words that make up the term ARE in a boilerplate keyword-stuffed header one tag hidden behind their logo, so they occur on every page in the site.