Robert_Charlton - 7:37 am on Jul 2, 2012 (gmt 0)
I don't get Google Recipes in Australia but the mac and cheese search gives me numerous results from a local recipe site, followed by numerous results from another site ad infinitum (SERP of 100). When I look closer, it's not necessarily "bad". This was a vague search and the SERP gave various kinds of mac and cheese recipes, e.g. tuna, classic, creamy etc.
anallawalla - Thanks for this. In the past, I've noticed that Google has frequently been using localization to serve up different results for testing purposes, and I've looked for examples in the US, but stupidly hadn't checked them internationally. I just checked google.com, .com.au, .ca, and .co.uk... and what I'm seeing, IMO anyway, clearly confirms that this is a test, serving up different sets of choices to various countries.
I don't know whether I'm seeing exactly what you're seeing, but I'm seeing multiple results per domain in all countries, often but not always in groups of more than two pages.
Some local sites are being dropped into different slots on all serps outside of the US... and, along with some obviously dominant international "brands", different sites are being tested in many positions.
On very superficial examination, the same site is dominant near the top in all countries... but Australia shows local results in #1 & #2 slots, and UK in #1 slot. US and Canada are the most similar. BBC, which is the #1 result in the UK, is #15 in Australia. Only US returns the Google Recipes features... and again, this isn't toggled "on" until an ingredient check-box is checked.
Related searches suggested at the bottom of the serps are different in each country.
It's too late at night to try to parse and describe other patterns, except to note that it takes several pages before various ingredients or specifics started to show up in recipe titles.
Here are working links to default search pages in the four countries noted, with no search terms entered....