anallawalla - 11:08 pm on Jul 1, 2012 (gmt 0)
I don't get Google Recipes in Australia but the mac and cheese search gives me numerous results from a local recipe site, followed by numerous results from another site ad infinitum (SERP of 100). When I look closer, it's not necessarily "bad". This was a vague search and the SERP gave various kinds of mac and cheese recipes, e.g. tuna, classic, creamy etc. Searching for tuna mac and cheese recipes reduces the same-domain results, but's it's still annoying if it's not your own domain. :)
I have seen 20+ results in other niches of late and feel for the SEO agencies who work in those niches.