Robert_Charlton - 5:03 am on Jun 13, 2012 (gmt 0)
An interesting development with brinked's search, and I'm not sure whether to post it here or start a new thread, but it's apparently a part of the interface "refinements" we're seeing. It may only coincidentally correspond to a search that also showed many results from brand authority sites.
The [mac and cheese recipes] search now appears to trigger an interactive recipe builder, still a little buggy and, I get the sense, a work in progress. It may be nothing more than the Google "Recipes" channel switching on automatically. While I often use Google for cooking info, I've never gone into the "Recipes" channel before, so I can't say how it behaved previously.
Now, though, various food terms will trigger it, including words/phrases like "stir fry", "microwave", "egg salad", etc. Here's what I'm seeing when it triggers....
On the left, apparently by default (as if I'd selected "Recipes", but not exactly), there are three sections of selectors, with headings in red, for...
Any cook time
For brinked's search... "Ingredients" has 'Yes/No' check boxes for things like macaroni, various types of cheese, dry mustard, basil, breadcrumbs, milk, butter, etc. The list changes as you make your selections. As soon as you select one of the ingredients, "Recipes" in Google's channels list becomes highlighted in red.
And, at the bottom of the page, I'm seeing intermittently (apparently applying to recipes, not to the serps)...
These recipes are from sites that have identified their recipe content.
More info for recipe publishers. [support.google.com]
The link with info for recipe publishers jumps you to...
Rich snippets - Recipes
Note that also this evening, it's been reported in the Updates thread that Google is not auto-selecting "Location" for you, and I'm seeing that too. Last word was that it was a bug in Google Local, but I was thinking that the entire left side Search Settings menu might currently be a work in progress.
Also, with regard to the above, I'm still seeing non-recipe searches showing multiple results.