1script - 7:13 pm on Jun 12, 2012 (gmt 0)
What I don't quite understand is what's it to Google to become just an extension of Amazon's navigation (or that other site reported by brinked )
In other words, why would it be beneficial for Google to not pick the one most relevant out of the 8 results they show and then simply hand it over to Amazon and let THEM guide people further to other relevant products. Who would know best what's relevant, Google or Amazon who's been selling those for years, have customers' behavioral data, sales history, customer reviews etc.
And, in any case, why give them (or anyone else in the same position) this extraordinary amount of screen real estate? Funny thing is that Amazon is probably the one website that needs free Google traffic the least. I cannot recall when was the last time I started ordering something from Amazon by not just typing "amazon.com" in the address bar of my browser.
(the 8 Amazon results on one SERP are the example from the other thread: [webmasterworld.com...] )