Planet13 - 6:40 pm on Jun 11, 2012 (gmt 0)
How is the site's internal linking structure? Is it heavy on the SEO, trying to boost or focus PR on certain pages?
yes, it probably could be the only thing that is considered over-optimized.
I have linked from some (about 5) popular internal pages to the target blue-widgets.html page. The anchor text in those internal links is a mixture of optimized and non-optimized.
I did add content to those pages so that there would at least be some relevant content on there where those in-text links occur. The topics of those pages might not be 100% aligned with the target blue-widgets.html page, but there is a nexus there.
also, that target page is linked from the left hand category tree navigation on every eCommerce page on the site with the anchor text "glue widgets" because that is what the page sells.
and there is an in-text link on the home page with the "blue widgets" keyword.
I guess I could remove the links from the other popular internal pages. But I can't see how I could possibly be helping my visitors if I were to remove it from the home page...