netmeg - 11:27 pm on Jun 12, 2012 (gmt 0)

In most cases I look at, I have far more trust signals and higher quality and quantity of content than those that rank above me. They just have not been pandalized.

But that's not an argument you can make to a user. They'll just give you a blank look. They want to know what's in it for them.

My point is, your UVP, the benefits YOU bring to the table over all your competitors have to be the first thing off your tongue, and they have to be patently obvious to everyone who visits your site, be it users or search engines.

Otherwise, you're in the 99%. And nobody wants to be there.