aleksl - 10:51 pm on Jun 11, 2012 (gmt 0)
I am in weekly contact with about 5 US ecommerce owners that run $1 mln + sites (small businesses with employees). Out of 5, 3 are severely affected (none are out of business, but it did hurt). Two are ok, one doesn't even know what Penguin is but majority of his sales are offline, viral.
I am looking at one of my competitors who doesn't seem to be affected. 1 mln. plus backlinks, and we are talking about ... let's say, plumbing connectors - this is how "exciting" and "viral" his product is i.e. NO WAY, HOSE it is people raving about it. Obviously an SEO job. Clearly not affected.
Several other billion-dollar competitors - don't see them affected.
I own a non-commercial portal, it isn't affected, traffic fluctuations within normal deviation (winter-summer).