jecasc - 1:38 pm on Jun 11, 2012 (gmt 0)

SEO is like the stock market. You can either SEO your site heavily, jump on every trend, get a higher return in the short run but have a high risk to loose everything in the long run. Or you are in for the long run, build a solid site, wait for links to come in naturally - but the return will come in slower and lower. But less risk. LESS risk mind you. Not NO risk.