I, like a lot of people have been affected by the latest updates by Google. It seems like I have been affected by ALL updates if I go back and look at stats like 2 years ago. From that point it seems like I have lost google visitors but what I am wondering is, is there anybody here that haven't been affected at all or just a little? All I can find is how people like you and me have been negatively affected by the updates but I see in the SERPs other sites that have moved up. Is anyone who ownes these web sites here and just not posting or?
If you haven't been affected, would you mind sharing what you have done or not have done and anything else that can shed a little light. Maybe it is a "business secret" that you don't want to share since we all might learn from it?
Maybe there is a SEO out there reading WW that would like to shed some light?
Here's what I have done so far:
For the first 1-2 years I just sat tight removing a few pages here and there with duplicate texts in some parts.
Looked at my META tags and stripped most of them down to almost nothing.
Removed a lot of internal linking that was unnessesary (spelling?)
Checked my code to see that everything was ok and fixed whatever I needed to.
Downloaded and ran LinkSleuth and found a LOT of errors/dead links/ Page not found so I fixed that
Changed the CSS so the site is totally different and loads a lot faster.
Just a few things and I don't even know if it will help with Google or not. It seems (?!?) to have helped with Bing and Yahoo.
Anyway, I am sure all of us are frantically trying to find THE thing to fix but I think that there are a lot of things we need to "correct" to look good. Mybe try to become a brand? No more small niche sites, or?
SEW: “Regardless, Google favors branded websites, and early reports seem to indicate that those with a good link profile have survived this storm.”
If you haven't been affected, do you have high PR links and/or links from authority sites? If you do have that and have been affected anyway, what else can it be? Anchor texts in links?