indyank - 12:23 pm on Jun 10, 2012 (gmt 0)
However, if your competition has a lot of links, that could make a difference, if they're legit.
that is the key, and it is even more true when the competition comes from big brands...so it depends upon the niche, the topics and the keywords you are trying to rank for. If you find competition from the biggies who have lots of links and trust, it is definitely difficult these days with Panda and Penguin around. Even if you manage to get a lot of good links, it might not be that easy to go above those big brands as you will have to survive these zoo animals which might kick your pages to no man's land.
In short, there is a lot more at play beyond links.