diberry - 3:05 pm on Jun 10, 2012 (gmt 0)
@Sgt_Kickaxe, you're exactly right, but what do we do about it? I've gotten rid of all things Google from my sites, stopped using Google search and other products, and started focusing on social media. But one of my sites was still heavily dependent on Google for traffic, and they Penguinized it.
I've been trying to make my sites less dependent on Google by pushing them in social media, but Google is still how a lot of people find sites. Also, I made the depressing discover that StumbleUpon traffic - my biggest source on one site - goes away if people stop finding your articles in Google. I'm not sure why that's the case when getting Penguinized made very little difference to Pinterest and FB traffic.
The most frustrating thing for one of my website is that despite working hard to wean it off Google, it's still being *indirectly* affected by these Google algorithm changes.
That's just it. That's what I'm talking about.
There's only so much any of us can do. I still think there is some value in using alternatives to Adsense and Analytics - at least Google would have to work a little harder to get the stats those products feed them. There are some open source and extremely affordable stats programs out there, so I found dumping Analytics very easy (my new stats program is so much more insightful, too). I'm not sure about Adsense alternatives, because I suspect for some niches it's the highest paying option. There are definitely CPMs out there that will work for some of us - that's what I use - but again, I don't know if those really work for every niche the way Adsense does.