AG4Life - 5:18 am on Jun 10, 2012 (gmt 0)
The most frustrating thing for one of my website is that despite working hard to wean it off Google, it's still being *indirectly* affected by these Google algorithm changes.
In terms of Google referrals, the drop I've experienced from these recent updates are only about 0.5% of my total site traffic (but you know, it's Google, so this could all change by tomorrow). But the entire site is still down some 7-9% in overall traffic because a lot of our referring websites have experienced their own Panda/Penguin disasters. These sites range from personal blogs to professional, well recognized websites (in our niche, anyway), although about half of our referrals have gained as well (unfortunately they don't provide significant traffic to my website).
It's also hard for some websites to rely less on Google. For example official websites for a product where people search for the exact name of the product in Google a lot - for some reason, some of these types of websites in my niche are being affected as well based on some stats I have. This is despite their "money term" being consistently (as in never otherwise) the number one result returned (this term is also their domain name, but people seem to still rely on Google to verify the authenticity of a website, as opposed to simply typing in domain names based on a best guess). I'm thinking maybe competing ads and maybe more enticing rich snippets from the second result down, could be the cause.
So unless absolutely everyone weans off Google, it's going to be hard to avoid being indirectly affected, although you can greatly minimize the damage, and further reduce it by promoting your own brand.