aleksl - 3:42 am on Jun 12, 2012 (gmt 0) [edited by: tedster at 4:07 am (utc) on Jun 12, 2012]
Danny Sullivan made a post about getting "hard links" instead of "easy links".
This is why - thanks to Google - Small Business sites are going to be obliterated in the near future.
Google will be remembered as Small Business Killer that will never recover once people are seriously P.o.ed.
Somewhere down that link I am posting there are two comments by David Johnstone in reply to Danny Sullivan's post that exactly outline why SMB sites are going to be destroyed. The short version is that they already have hard time running the business, sourcing and marketing products, balancing books, handling employees , AND running an ecommerce website - technology, warehousing, shipping etc.. With not much time and money allocated towards marketing a website. It is inevitable they will outsource their site building and link building. It is inevitable they will hire not the most expensive pros. It is inevitable they will get a bunch of questionable links along with good ones.
It is inevitable that unless Penguin dial is not turned back, the SMB sites, either in one big swoop or one by one, will disappear.
Allow me to re-post for relevance, please edit if too long:
To win those "hard" links, what you're asking for Danny is EVERY site to somehow become remarkable purely in regards to their content, for the sole means to rank. This is a laughable and unnecessary requirement for most sites. You don't understand this, and this is where you are going wrong. For SEL, content is the end itself (the product), for most other businesses, content is nothing more than a means to an end. You have to sit down and meditate on that difference until you fully "get it" - and then recalibrate the way you see SEO in regards to small business.
[edit reason] fair use limitation on quote [/edit]
[edited by: tedster at 4:07 am (utc) on Jun 12, 2012]