levo - 12:35 pm on Jun 7, 2012 (gmt 0)
With every new feature, Google is sending webmasters - those who try to improve their rankings by some kind of optimization - to a wild-goose chase. There is no way in hell I'd be able to check sites that link to me.
And I've tons of friends that create great content, who don't know/care about even the basic stuff, like www non-www canonical issue.
The more I try to optimize for Google- follow its best practices etc., the more it feels like an endless chase to nowhere.