brinked - 8:04 pm on Jun 9, 2012 (gmt 0)
Amazon has every right to rank in the search results. I don't know why everyone thinks they have every right to be outranking major brands with sub par pages. I think a lot of people feel that google owes them something just because they are a smaller company.
Amazon product pages rank so high not just because they are a high authority website, but because their individual product pages offer real value. Their product pages almost always offer user submitted images (which is more than most sites that only offer the default product images offered by the manufacturer). Not to mention a percentage of the products also have user submitted videos of the product. Not to mention all the helpful user reviews amazon has to help potential buyers make an informed decision.
Combine this with the fact that amazon offers free shipping, competitive prices and they are a 100% trustworthy retailer, that is why amazon ranks high for a lot of product related searches.
Of course nobody expects the average online retailer to have the kind of useful content amazon has. Amazon sells a ton of products so all you have to do is focus on a smaller sample of products and focus on beefing up your product pages to offer more to your visitors to help them make a good buying decision. Go above and beyond what the manufacturer offers you and maybe provide your own review of the product, a video of the product in action etc.
I am so tired of people complaining how they cant rank for some shopping terms when they over price the products, do not offer anything constructive, and are usually only providing details which are copied straight from the manufacturer.