netmeg - 7:10 pm on Jun 9, 2012 (gmt 0)
I don't see any reason at all for Amazon to show up in the search
Because a lot of people still don't realize all the products Amazon sells.
Because they have as much right to a shot in the SERPs as the rest of us.
Because they do provide a better user/shopping experience than 99% of the websites out there.
That's a few reasons.