Simsi - 10:39 pm on Jun 1, 2012 (gmt 0)

i wonder if it might be good to incorporate the one sentence reviews into the description, like: "A customer in Des Moine wrote to rave about the shine on these widgets."

If you don't get many reviews then I can't see it does much harm although cnversely I'm not sure it adds much value either. As a reader, I am often sceptical of that type of comment myself.