Robert_Charlton - 9:37 pm on Jun 6, 2012 (gmt 0)
albert - Any chance the naturalness of the links is in question? When you asked "you say linking to my preferred page (the category page) will help?", I was going to caution against doing that in a manipulative fashion.
Internally, be sure to have a good hierarchical nav structure, with linking back up the navigation chain, so your product pages would all link back to the appropriate category pages above them. I assume you've been doing this, but if not, don't do it just for this one category... make it a sitewide change.
You can use judicious links from home to your most important category pages, but if you overdo it, you'll distort semantic clarity and reduce flow of link juice to the remainder of your site.
I've seen many site owners wreck their entire sites trying to get category pages to rank (generally by keyword stuffing or PageRank sculpting, or by too-obviously co-ordinated inbound links). Their efforts would often have been better spent, I've felt, getting a broader range of individual product pages to rank for more specific terms.
Also... work on non-search ways of promoting traffic to those category pages, and ways of getting visitors engaged with them.