timwilliams - 12:54 pm on May 31, 2012 (gmt 0)
called "user engagement". Browser-based metrics are a big part of this measure
I WISH this was used more in ranking! For one of our sites (informational/ecom) we gave google everything, analytics on every page, conversion tracking, the whole ball of wax. exact match domain, 1000's of pages of professional content, our own product, no advertising, no affiliate stuff. average pages/visit: 9.86, average visit duration: 4:47, bounce rate 19.57%, ecom conversion rate (all visitors): 21.83%, All decent stats I would say, decent user engagement, yet after penguin google feels that (1) wikipedia, (2) a 1 page off topic pdf, (3) a 75 word about.com article are all better results to show.
I'd wager any amount of money that we have better user engagement than any of the pages out ranking us right now. I truly do hope that the search engines move to make user engagement a bigger part of the algo.