diberry - 2:55 pm on May 30, 2012 (gmt 0)

On small time players, yes. But the kind of links WebPixie is talking about have been standard PR forever and Google lets those by. I mean, c'mon, we all know most "news" and "reporting" is really just PR/marketing, and if there isn't actual money changing hands, there's certainly something reciprocal going on.