“We’ve never mislead our customers or took them down a particular path. We don’t tell them one thing and do something else,” he said. We can be attacked and say we’ve bought links, but we’ve never mislead individuals [about them]”
That must have been a challenging discussion to have with customers; we want you to pay us to implement a high risk strategy that violates the Google TOS.
“There are a lot of companies out there that have aggressive goals. It’s going to be very hard for them to achieve those goals if they don’t have financial compensation to obtain links,” he said. “That means there are certain verticals we won’t be able to work in.”
Be interesting to see if Google is this draconian with other similar companies. I'm sure some (many?) will not be able to provide meaningful results without some sort of paid links.