Bully for him to essentially raise his middle finger to Google.
No, you have it all wrong. Take a moment to read the SearchEngineLand article [searchengineland.com]. The CEO and some guy at the center of this called Mike King, are both Google White Hat evangelists. Their noses couldn't get more brown.
The CEO, Joe Griffin, and some guy named Mike King (ipullrank) are popular participants at certain white hat communities and speak at SMX. In all contexts they absolutely stick to the Google script, advocating white hat link building. They strictly kowtow to the Google Webmaster Guidelines in all of their articles and comments at certain white hat online communities and at their SMX presentations. Here is how Danny Sullivan describes them:
Griffin is referring to Michael King, who I’d say has built a good reputation for himself in some SEO circles over the past year in his writings and speaking. He’s spoken at our own SMX events and is slated to again next month. He’s sharp, has lots of insight, and he seemed a win for iAcquire when they hired him about two months ago.
Suffice to say, I was pretty surprised that he appeared mixed up with all this. He’s seemed very white hat.
Also, this discussion needs another correction. The guy who dismissed the banning as a hissy fit was not the CEO. It was some guy named Mike King who iAcquire hired.
Some of the popular white hat SEO evangelists are resembling the televangelist hypocrites Jim and Tammy Faye Bakker and the temples of white hat orthodoxy risk becoming the PTL Club of SEO. [en.wikipedia.org]