timwilliams - 3:00 pm on May 26, 2012 (gmt 0)

Personally, I am looking to reinvent our business model.

Well said. I have no beef with google, lost a lot of money because of this last update but that's business. Google needs to do what is right for google. If the serps are messed up, google will pay the price for it if/when they lose market share. I actually feel like we're in a better position than google, we have a unique product that is in demand even if we are not listed in google's serps. People look for us and our brand and if they can not find us on google then I believe that google looks bad. They want to punish us for doing what we had to do to get listed in their results but in doing so they are also punishing their users by not providing the best results.

Google has created a huge mess, relying so heavily on links to rank pages, adsense, going public... I'm not sure that they can fix it without killing it.

OR, maybe they've gotten so big that they no longer need the serps. Maybe they will move forward with only adwords ads, wikipedia, and the knowledge graph on the results page. Maybe, just maybe, organic results are a thing of the past. That would sure solve a lot of their problems. No more antitrust... No more spam to deal with...