martinibuster - 5:28 pm on May 25, 2012 (gmt 0)
What I don't understand is iAcquire's refusal to own up to their problem. That so-called link building expert at the center of this scandal, Mike King, tweeted that the banning is Google "throwing their hissy fit."
Really? Is that all it is?
In the article about iAcquire [searchengineland.com] posted by Danny Sullivan, the CEO gives a response that appears to shift the blame away from iAcquire and onto the client:
As for iAcquire itself, it won't comment on the case, citing client confidentiality. It won't acknowledge that it was involved in any way, nor confirm if it has worked with DBCC. But the company did give me this statement:
We work with many of the largest brands in the world. Itís very common that we run into large brands everyday buying links from blog networks and large paid link marketplaces, and our mission as a business is to direct brand strategy towards whiter hat link building approaches.
But when Danny approached the client they responded that they never bought links and iAcquire backtracked on their statement saying they were only speaking in generalities. In other words, iAcquire was trying to shift blame and were caught blowing smoke hoping this would all go away.
One thing that Danny Sullivan mentioned and is getting lost in these discussions is that if the allegations are true then what they did may be a violation of FTC guidelines. Here is what Danny Sullivan wrote:
The request that went out on behalf of DBCC was a classic example of non-disclosure. It lacks warnings about possible Google penalties. It even required that there be no visible disclosure, which might very well violate US Federal Trade Commission guidelines [ftc.gov].
Is their refusal to credibly explain what happened in anticipation of having to defend against a Federal investigation?
iAcquire, their CEO, Mike King, all of them, appear to be neck deep in this. Getting banned by Google is a big deal. It is more than just a "hissy fit" and it does nobody any good to trivialize the banning. Getting banned by Google is a big deal.
A similar thing happened to Jim Boykin four years ago and to his credit Jim owned up to it [internetmarketingninjas.com] and made a statement addressing the issues surrounding his business. Should iAcquire do the same?