themaninthejar - 1:04 pm on Jun 14, 2012 (gmt 0)

I've been keeping a weather-eye on a competitor who has remained mid-first page throughout all this chaos. Their content was quite lightweight and they had a roughly similar backlink profile and spread of anchor-text types (keyphrase, url, brand name) as my site.
Today I note their site has changed. They have turned practically every page into a full-screen slideshow. Look at the text-only version of the cache and it just shows blank pages.
Maybe they've concluded the onsite over-optimisation and the backlink penalties affect each other's trigger points? So the closer you get to zero content the less negative effect your spammy backlinks will have...?