gmb21 - 8:22 pm on Jun 4, 2012 (gmt 0)

In my SERP I was the ONLY one offering something different and I got hit

Same with me, @Jez123. Unfortunately, I think that all the “machine learning” and statistical comparisons between sites in the same niche may well cause Google to throw out any sites that seem to be outliers, and to only promote sites that conform to the norm. That’s a recipe for boring search results, and a disaster for those trying to offer something different.