diberry - 3:34 pm on Jun 1, 2012 (gmt 0)
I am not at all convinced there is much we can do to recover from Penguin. Very few people have done something and then recovered - most of the "recoveries" (and there have been very few) seem more likely to just be shifts.
Or maybe there's an element of traffic throttling or something happening too. I used to get a very predictable, yet variable, flow of traffic from Google. It peaked on certain days, because certain search terms were more popular on those days. My rank for various keywords never varied - if I was #2, I could search 100 times from 100 different browsers or proxies, and I would always be #2.
Now, I'm getting traffic for several distinct sets of keywords, and the traffic never varies by more than maybe 20 searches a day. I never engaged in SEO on page or off, but lately I've been improving and pruning the site to fit in better with what I believe my visitors' expectations are. It's pleasing the visitors and causing them to boost my traffic via social networking and so on, but Google remains unimpressed.
My searches from Google have been cut by over 80%. But you know what? My income on that site hasn't fallen by 80%. And that was only a fraction of my overall income.
So this may be the best thing that's happened to me. I've been so cautious about promotion strategies in the past, for fear Google would slap me. Well, now they have despite all that caution, so whatever! That band-aid has been ripped off, and now I'm clear: I need to promote my content by any legal/ethical means, regardless of what Google might do, because at the end of the day the traffic I get from people clicking inbounds will be more reliable than any Google traffic I could build.