AussieWebmaster - 3:26 am on May 29, 2012 (gmt 0)
Most people search for her service online. We did what we could to keep up with the competition in the serps, never using any tactic that could be considered subversive. In fact the site still flies very high in Bing, unfortunately no-one in the UK uses Bing.
My complaint is not with algo changes, I accept I live the jungle. My complaint is with the slowness that any alterations in the site are acknowledged by Google. And, come to think of it, the fact that top serp positions are now occupied by sites containing hidden text and that use H1 tags on alt-text (tactics which, even now, we would not employ).
Of course it's our fault the business has collapsed as ultimately we made the decisions that led us to this spot. But it feels like someone's turned the electricity off because we didn't pay a bill, and then refused to turn it back for a couple of months after we'd settled up.
It's just unnecessary, and sad because of that.
The site will stay up. Maybe once I've worked out how to rank top quality content against the empty sites that are now dominating, she can pick up the pieces and start again.
Some of the money spent on link building etc could be used in PPC and be very local etc and build the terms etc that are profitable - maybe not as much as organic but keep doors open until an organic plan can be worked