diberry - 11:05 pm on May 28, 2012 (gmt 0)
I'm becoming convinced that Google is testing different search profiles on my site. Most days, my main search terms are X, Y and Z. But other days, suddenly a bunch of other terms will show up, and I'll be ranking high for them. And each time the "other terms" show up, they're all to do with pages from my most popular category - one Google has always ignored in favor of my third most popular category, but the one visitors click, explore and respond to the most.
@My_Media, what Planet13 said. I do think Panda has been favoring longer pages, but more to the point, I think readers are coming to expect them.
That said, Ehow is usually painfully short and useless, and they rank... but most people I know ignore them in the SERPs. And I don't mean techie people.