affiliation - 7:36 pm on May 24, 2012 (gmt 0)

it will refresh only periodically.

There has been something happening today.

I have been looking at a few sites today that have been on the move in a search phrase I have been following for over a year. The old #1 dropped to page two at the introduction of Penguin, but has now moved up to #5.

I have seen the onsite work carried out for this, and this is why I decided to overhaul my homepage. His Meta Title was always over optimised, so he has slightly modified his title. Content, he has introduced another keyword to the content and made the article just short of 500 words.

I have not looked into the backlinks too much, but he had been pretty reckless with them in the past. I have noticed with the links I have looked into he has introduced topic / site related links rather than the URL and Click Here approach that many people advise. A pretty nifty approach when you think about it.

What I have seen today also is a site come from nowhere, straight to #8. 61 words of content and only a partial keyword related phrase. This has really threw me, what is someone doing there who is not trying for this keyword related term?