backdraft7 - 8:44 pm on May 18, 2012 (gmt 0)

I reported the singular plural issue several days ago. And, no, it hasn't always been that way. I have keyword reports to prove we ranked on all popular plural and singular version of key phrases right up until this mess hit. I'm seeing very slow recovery across 1,000 select key phrases I am now monitoring.
We lost thousands of long tail phrases in this update alone. We didn't just lose traction, rather the wheel's came off. At this rate, it's going to take about 8 weeks to fully recover, (like May Day 2010).
I trying really hard to find what constitute web spam across my site and I'm at a loss.
From what I can tell, Google new "quality" trigger is having one or two paragraphs of thin content surrounded by a galaxy of pop up ads.