backdraft7 - 6:06 pm on May 13, 2012 (gmt 0)
I still believe it's to get us to use adwords.
In a way I agree, but I also say that Google's conversion rate through even Adwords has dropped off dramatically. I used to think it gave me an edge in my niche, now it seems to do nothing to improve conversions. My ad targeting is spot on too.
What I have noticed is that my Adsense revenue from the one right side bar tower ad I use on all my pages is now cut in half while my costs for Adwords remains pretty much the same. Whatever they did seems to be an effort to reduce the amount they pay out. (and it's working!)
My traffic is pretty much the same, and in some cases higher than other years, but my Adsense revenue (which is just ancillary to my product income) is much lower.
I think I'll just quit Adwords and Adsense altogether to see if that helps me recover.
If all this tweaking is a way to get us to use Adwords...it's gonna backfire.