Well, the whole concept is dead.
I don't know, maybe we should teach PhDs some real life stories?
Imagine offline business. Got a shop, got a sign, what do I do next? That's right, I ADVERTISE.
How do I advertise?
* Yellow Pages (equivalent of Business Directories or just regular directory sites)
* Local Newspapers (equivalent of coupon sites, local sites etc)
* Large City Newspapers, Radio, TV (portals, youtube , press releases, etc.)
* Send school student out to drop our business cards
* Send salesmen out door to door
(last two - affiliate marketing)
* Ask non-competing business to post my ads
* Ask happy customers for referrals
- last two are basically referrals, "affiliate links". The key here is NON-COMPETING BUSINESS. You can't absolutely discount non-niche links to 0 algorithmically.
* Fliers on events (banner ads)
When a local business starts a marketing campaign, they usually see a spike in activity and traffic. When website starts a marketing campaign, you also see a spike in certain activity, such as spike in affiliate links. If this is treated as spam, then I am sorry, but whoever decided that needs to have a trip to real world.
How can you PENALIZE a business for running a marketing campaign?
Back to the topic. How do I currently proceed to tell Google that we are running a marketing campaign, and links that Google sees are either our legitimate affiliates, or need to be discounted and not PENALIZED?