nomis5 - 5:35 pm on May 11, 2012 (gmt 0)
This thread is all over the place I love the ones that say SEO is dead if that's what they think then I assume there sites are sitting at number 999 in the serps.
Wrong! I do my SEO and it costs nothing but my time. I have no SEO training only ten years experience or so in this business.
For the terms I concentrate on my websites don't appear at position "999". They appear on page one of the SERPS - my battle is making them appear higher on page one if they are not at number one already.
The implication of bwnbwn's post is that you can't get to the top of the SERPS without an SEO company. The opposite is true. You can get there with just a modicum of attention to detail, studying why othere are high in the SERPS and a bit of hard work.
Possibly some large sites with high budgets can benefit from SEO companies, but that's more of a result from the incompetence of in-house staff and lack of overall direction form the top.
YOU definitely can do your own SEO better than SEO companies if you put it at the top of your priorities.