bwnbwn - 11:06 am on May 11, 2012 (gmt 0)
Internetheaven to answer the OP. Lets say I put an ad out for needing a plumber, yard help, roofer it doesn't matter your going to get the roaches hitting the fastest. Most of them have referrals they can give you. Only problem they are in on the deal too. You can hardly come to any kind of conclusion from what you did. You got the melting tip of the ice burg and missed the biggest part under the water.
This thread is all over the place I love the ones that say SEO is dead if that's what they think then I assume there sites are sitting at number 999 in the serps.
I am an in-house SEO and I do out source work. There are advantages to have an in-house SEO/SEM. My role now is to supervise all content added, create content, manage adwords, come up with new ideas to develop new revenue streams, and keep all our sites clean. To name a few. A day hardly goes by were I don't get a question from Marketing or Sales asking if they can do this or that. Marketers and Sales have probably done more harm to sites than all SEO's together. These people (not all just mine) have some of the most bizarre ideas, and quite a few of them would cause serious issues in the serps. I proof all PR's, and all content added to our sites. I am in on the design, navigation structure etc. on all new sites we launch. I am the final approval if the page goes live or it goes live in a dissalow folder.
When I joined the company I am with 10 years ago it was an SEO nightmare, but through in-house training our production area has a role in providing a well documented page, good titles and descriptions, and the use of proper linked URL's as so forth. Our pages don't have "click here 4 million times." Graphics knows to optimize images and add descriptive alt tags. I can go on but you get the picture.
I also have clients that just don't want to mess with it, clients that want to learn, and those that know a good foundation in SEO/SEM but need some coaching.
Is one better than the other hard to say but as Ted said. The work he does is the same work he would do if the site was his. I feel the same way as most SEO's, sure there is the other side what industry doesn't have them?
Kind of strange no one has brought up PPC as part of an SEO's job. I just reworked a clients adwords account due to so many low scores they were probably soon to be banned.
SEO is dead Please if that's what ya think go read Dear Abby probably the place ya need to be.