randle - 4:26 pm on May 10, 2012 (gmt 0)

In a team of 6 staff, handling all the SEO in house would be impossible... some companies need to outsource

I appreciate that - and I certainly understand the need for these services.

The question I have is, what exactly does an "SEO" company bring to the table these days? What insight do they have into the inevitable algorithmic changes coming down the pipe?