Leosghost - 3:51 am on May 9, 2012 (gmt 0)
Some of us keep saying this, since waaay before Panda and during it, and after :)..we are not like our visitors, we are not typical searchers or shoppers..
Watch someone who does not know what we know move around and interact with a typical site .and you'll be amazed / horrified..Then get someone again a ( genuinely typical surfer ) else to do the same thing again..rinse and repeat..Don't prompt them..just shut up and watch and learn..
Pay some / all of them for their time..
Try and get those who are within your target market /age range / group..
Don't just set them up to surf your site, watch how they are with other sites, watch how they search, even watch how they interact on facebook etc ( if social is important to you )..yes the latter is harder to set up, but be inventive..
Seems like I post this about every six months or so..basically the same things, along with brinked , netmeg, and a few others..
Your visitor isn't you, make it easy for them to get to what you want them to see, to go where you want them to go, and to do what you want them to do..watch how they do it..don't ask them just watch them..some of them will just do weird stuff any way..you might be able to use it or what it shows you..