brinked - 3:30 am on May 9, 2012 (gmt 0)
People use the term SEO professional/company too liberally these days. Anyone who knows what a title tag these days is pretty much considered a SEO consultant.
Like I mentioned in a previous post, I hired one of the so called "top seo companies" for 2 months and was extremely disappointed. Their efforts were a complete disgrace to the profession and I could have received better results hiring a directory submitter who uses an automated program.
They failed to follow my specific guidelines of what I wanted them to do and then tried to make me feel like I am the one who doesnt know what they are doing. They actually said "Sir, I think you should leave this to the professionals, hats why you pay us".
People are focusing on all the wrong things. Every client I get blames their troubles on back links. This is because they read this everywhere on every SEO blog/forum. The words backlinks, meta tags, title tags, keyword stuffing etc are put into their head and most of it is inaccurate.
You want to know real SEO? You want to really see whats wrong with your site? Get about a half a dozen people who shop online and browse the internet frequently. Sit them down and have them look at your site and have them give their honest option by asking a series of questions such as "would you buy something from this site? If no, why not?"
That is when you will start getting real answers to your troubles. If you seek out a so called SEO company, they will just submit you to a million link and article directories, spam your link on user profile pages and stuff your content with crap that is not useful to your users so even if you do end up ranking, nobody will stay on your site long enough to convert to anything.
Hire a solid internet marketing company with solid usability testing and they will better take care of your site. I do not call myself an SEO person anymore because the term is so loosely used and I do not want to be associated with that term anymore.
I am an internet marketing professional.