internetheaven - 7:43 pm on May 8, 2012 (gmt 0)
Beyond that, SEO is now a myth in my opinion.
SEO is not a myth. As long as there are organic results, there will be SEO. The problem now is that Google's ad section takes up almost the full top fold. For the majority of my searches, I have to scroll down to organic results.
That doesn't make SEO unimportant. Just SEM more so.