Planet13 - 7:21 pm on May 8, 2012 (gmt 0)
Beyond that, SEO is now a myth in my opinion.
I don't see it as being a myth.
some keywords I rank on the first page along with either VERY well branded sites (wikipedia, ehow, about, amazon) or sites that are HEAVILY reliant on spammy backlinks (paid directories, blog comments, forum signatures, etc.,).
so in essence I am the ONLY small biz site on there that HASN'T used backlink manipulation to rank on page 1 for those particular keywords.
It CAN be done if you focus on what your users would want (and probably what most users want is a clear value proposition). Having content that spurs controversy doesn't hurt, either.
Having said that, I still see really spammy sites still ranking, so that appears to still be a viable option for those who are willing to accept the risks.