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Sgt_Kickaxe - 2:28 am on May 3, 2012 (gmt 0)
Let's not turn this into a Google-bashing thread.
Stating facts is not bashing. I'm not going to finish reading the Google document because I don't trust Google's generally self serving motives nor do I have ANY interest in making my sites conform to their wishes.
How is that not bashing? How is that useful to this discussion? W3 is my go to source for HTML and CSS and as far as I'm concerned Google just ranks stuff. If it helps others to see that the Google document is not the holy grail of html or css then perhaps fewer websites will be transformed into what Google wants instead of what they could have been.
If I am slapped with a penalty because I won't read their document I'll be sure to report that here. If you see a rankings boost from this document I am all ears! As of right now... nobody is saying anything about how effective it is because nobody has data to share, yet. My point of view is as equally valid as anyone else's because of that, we'll compare notes later.
Indentation: Indent by 2 spaces at a time.
Capitalization: Use only lowercase.
When I read things like that I think Google is going too far in trying to make the net conform, now THAT is an opinion(and why I stopped reading the document).
Also - if the rankings team is as in tune with the html/css team as they are with the adsense team their document that includes omitting various currently W3 recommended practices(closing P tags, document type etc) may in fact cause ranking issues.