netmeg - 12:35 pm on May 14, 2012 (gmt 0)
In the niches I pay attention to, Google seems to have a clear ranking order:
- authority site
- if no clear authority exists, big brand site
- if no authority or big brand available, smaller brand site
- if none of the above, anything goes
Since most of my clients are B2B and in some cases go up against Amazon and Staples and whatnot, I am telling them to work on authority first. We've been successful against the big guys by doing that for a few of the product lines, and we need to go bigger.
Unfortunately,this is NOT an overnight, one week or even one month process.