Sgt_Kickaxe - 1:02 pm on Apr 30, 2012 (gmt 0)
As a starting point, I think we need a degree of caution in separating what has been a pretty intensive month of changes at Google. To my mind there is:
- The "unnatural link" devaluation [webmasterworld.com]
- Panda 3.5 (April 19th)
- Penguin [webmasterworld.com] (April 24th)
And of course, there are always other changes at Google happening at the same time.
And to think Google made these changes to help the smaller sites by 'leveling the playing field'. When the little guy has no clue what's going on and can't adapt it actually helps the deeply funded and heavily SEO'd companies now doesn't it.
I hope 2013 ushers in a search engine change that focuses on STABILITY and not these wild changes we keep seeing.