jaffstar - 8:22 am on Apr 28, 2012 (gmt 0)
I am amazed to see sites ranking for very competitive keywords that do not contain or mention the keyword at all on the site and have nothing to do with the subject.
Usually topic + reputation = relevance... not now.
If you have a keyword rich domain, the majority of your links contain your keyword. These type of exact match domains are taking major strain.
If a certain type of link has been abused in the part, Google always devalued it and therefore it was a waste of time to pursue low quality links. I am wondering if this has more to do with onsite than offsite. What are your thoughts?