netmeg - 2:48 am on Apr 27, 2012 (gmt 0)
It's not just brand; it's also authority.
As a top rated forum, I really had hoped that people would rally not just around dancing to the latest tune but wake up and smell the coffee. This is a change designed to improve profits at Google regardless of the search results quality. It has nothing to do with making better search results and everything to do with CTR on adwords.
SeymourJames, the reason you don't see what you were hoping for is that your theories have been posited here many times already. The people who are going to believe that already believe, the ones who won't, don't. Nobody who's formed an opinion is likely to change it either way (at least not via posts on WebmasterWorld)