---- Google Launches Update Targeting Spam... Again? Penguin Update
Whitey - 12:28 am on Apr 27, 2012 (gmt 0)
@CainIV - spot on - an excellent summary on the high level strategic direction of Google's SERP's. IMO
The only definitive correlation I see in rankings and this update is the effect of branding and inbound links to brands.
It's worth reflecting on this:
- A higher value proposition - Well written content - Social and community stickiness - Signals which support a logical company - Naturally built inbound links
Google has been wrestling with the core of it's search ranking signals since inception - links. And this is one more step in the direction of lessening the emphasis on them.
The essence is to recognise brand, not by the number of links you have with the same anchor text, or the exact match domain [ EDM ], or the number of times a phrase is repeated, but by ever increasing improvements to the "quality detection".
As the quality detection [ Panda ] accelerates, so to will the deprecation of old signals and techniques.
Nobody talks much about Panda on 19th April, but i beleive it was very much alive in combined effects for SERP visibility, whilst many interpreted it's effects solely as Penguin.
A very large [ everyone knows it] site has had it's listings reduced in the trophy terms area. Arguably this is the largest site in it's class. Not sure if it was Panda or Penguin, or both. But it may have been a manual adjustment.