Panthro - 5:08 pm on Apr 26, 2012 (gmt 0)
I like this, quoted for reference. Thank you.
I'd like to share what I have observed:
-positions of previously high ranking terms fell completely out of the top 50 for keyword phrases that were used as exact match anchor text links
-good positions 'survived' in some cases where no exact match anchor text links were pointed
-positions improved for heavily naturally branded site despite having acquired exact match anchor text links recently
-EMDs where branding is difficult b/c it is the keyword phrase got blasted
-Sites hit with sloppy backlink profiles from YEARS ago (adopted project) despite only adding quality diversified links for past 18 months
-no wbmstr tools messages for any of the sites
-top keywords I focused on (primarily with anchor text links) smashed. kws I did not focus on doing 'ok'.
I went through a list of the anchor text used in the most recent links that were added ('acquired', blog posts, social, etc.) and in almost every instance the position for that keyword was lost. Except for one site, with solid branding.
This is a bit of a ramble, but if we're able to share observations some commonalities may become apparent.