driller41 - 7:50 pm on Apr 25, 2012 (gmt 0)

It cant be all about backlinks Alyssas - it does not fit what I am seeing, also just nuking sites because of rubbish backlinks makes negative seo too easy - as much as I dislike google I know they are not that daft.

Rather I am thinking about two or more triggers needed to do the damage.

I think that Poor quality backlinks combined with an affiliate type of site is enough to trigger these demotions.

That would make more sense to me, so they are looking for an SEO who creates xrumer and Scrapebox type links and points them to an affiliate type site to create the drop, rather than a B&M type site which is selling a product - the B&M site can still use poor quality links in this update.

So an affiliate type site puts you in the crosshair and the rubbish backlink profile pulls the trigger.

[edited by: driller41 at 7:58 pm (utc) on Apr 25, 2012]