sanjuu - 9:03 am on Apr 24, 2012 (gmt 0)

We have a site that is being moved to Amazon's cloud hosting.

The site is a .co.uk domain, and is targeted very much at a UK audience.

I can't envisage a problem moving to cloud hosting, but it does mean moving from a server located in the UK (and therefore a UK IP address) to the site being delivered on different IPs, which may well not be UK-based.

Any thoughts on this from how this might affect how Google looks at the site from an SEO perspective? Does anyone have experience of doing such a move? I'm sure there are benefits (speed,etc.)that will be made from the move, and just wanted to make sure that there aren't any negatives we need to be aware of or anything we should look to do as we move.